The essence of Pinless Calling is to creatively segment customers by various demographic or behavioral characteristics and to design calling cards offerings to meet their specific calling needs.
The purpose of the app is to simplify the process. A user, instead of dialing the access number and then providing a PIN and destination number, only taps on a number in contacts or enters a destination number in the dialpad and then the app itself connects to the access number, then dials the PIN (provided by a user in the app settings) and the destination number. In the case of Pinless Calling the process is even shorter.The Call through functionality can be integrated into VoIP or RCS soft phones. For example, when an internet connection is not available calls will be automatically connected via the calling card service.